Marketing anti-fraud usually refers to the anti-fraud work done by the platform in the promotion/pulling new strategy, that is, anti-fraud risk control. This article will describe in detail the marketing anti-fraud of the user risk domain. We often say that the risk control department of the Internet company is mainly for the risk control of the third-party payment and bank payment,
as well as the user risk control of financial small loans. Financial small loans, especially involving credit and lending business, often hear a word fax number list called high-risk/high-risk customers. Such users are often rejected. The essence of risk control is to use big data to describe user portraits for risk control. The risk control of third-party payment and bank payment is more inclined to technical risk control,
and risk control is carried out at the technical level to prevent the entire transaction link from being hacked and transferred funds. In the field of e-commerce risk control, we can divide them into users and merchants for different objects, and then carry out differentiated prevention and control measures for the user domain and the merchant domain.