Color palette For up to 90% of consumers, brand color plays a key role in their purchasing decisions. The color palette should match the emotion and message the brand wants to convey – financial firms can incorporate greens and golds, while silvers, blacks and golds are suitable for brands that sell luxury items. When offering a brand color, companies are advised to start with one color and apply similar ranges of that color so that content is consistent for different purposes and platforms.
As part of the brand's visual identity, color has these roles and benefits: It differentiates your business: be sure to check your competitors' logos and the Real Estate Photo Editing colors they use, as these are usually the primary brand colors. Think carefully about how you can change your colors to bring out your palette. In addition, a differentiated color can attract attention and eliminate visual clutter.