The goal of the CRO is to increase the numerator of this equation (number of people taking action). While CRO is somewhat analytical and looks at these numbers factually, it is equally important to understand the psychology behind human behavior job title email list and decision making. A few of these psychological elements are covered in the best practices section below. Why should I care about CRO? Frankly, businesses can't survive these days if they don't think about CRO. Most digital marketers are already thinking about it without even knowing it. Having job title email list the best practices in your pocket will allow you to be more successful at what you are already instinctively trying to do. Often quoted in sales articles,
Harvey Mackay has said, “Everyone is in sales. To me, job titles don't matter. Everyone has to think about sales. It's the only way for a company to job title email list stay in business. According to statistica, the share of e-commerce in total retail sales has grown exponentially from 2013 to present, currently standing at around 11%. Even for in-store purchases, job title email list studies show that between 70-80% of people research a business online before visiting the business or making a purchase.
You don't need to see these statistics to know that we live in the digital age. Optimizing your digital assets to improve your sales is a no-brainer, and that's exactly what CRO is. Trying to get more people to call your business? Optimizing the placement of this job title email list phone number on your site is part of CRO. Another reason to worry about CRO is if you spend money on advertising. Why would you spend resources bringing users to your store or website, but job title email list leave them completely to their own devices? By focusing more on turning those visitors into conversions, you'll get a better ROI for your marketing campaigns.